Does football matter? More than you would think but probably not for the reason most people would expect. When I moved to Birmingham in the 70’s there was already a football culture that didn’t exist in Arkansas or Texas. Maybe it was there but but it was much more prevalent in Alabama. But, do I benefit from Alabama football? Yes, both my sons are UA students they attend classes with people from all over the country and world. It turns out Alabama football draws students in from all over. They provide an almost free ride to undergraduate students from other states as long as they are National Merit Finalists. An good ACT, especially 32+ score will pay for tuition for four years. They are given the same opportunities that the in-state student gets. Going to college with people from all over the country provides invaluable knowledge. Roll Tide!